When given the opportunity to assist on a project for a concept Volkswagen Beetle ad, I couldn’t help but jump all over the copy. The original 1960’s ads being one of my all time favorites - burning its place in my memory as THE most iconic pieces of advertising, and one of the first ads I saw that truly solidified my love for advertising, I realized collaborating on this was a MUST.
Paying homage to the original ads created by Doyle Dane Bernbach, I simply put a modern twist on the old copy. Using language that paralleled the previous ad, and incorporating the Beetles new features - this was a no brainer. My first try at stepping away from design and tackling just copy!
The Original 1960's ad: All rights reserved, Doyle Dane Bernbach, Bill Bernbach, & Volkswagen
Ad concept, design, and creative direction credits: Elena Tinari
Mockup templates designed by: www.mattdevries.com.au