All self-made entrepreneurs need to establish themselves in their field in order to make it big. In the entertainment business, this need is even more evident - heightened by the age of social media. Having a personal brand not only sets this DJ apart from his competitors, but it’s a crucial part of his business that boosts his online reputation.
This social media pack sets the tone for DJ Nicky Rizz’s personal brand that exhibits both style consistency and distinct self-expression; specifically designed for the platform/tool DJ Nicky Rizz engages with the most, Instagram stories.
Broadened our thinking beyond his current weekend nightlife scene, we used these outdoor ad mockups to experiment, using his social media branding as inspiration and expanding the vision into a campaign for a 2020 world tour.