The former PostGrad Creative founded by myself and two co-founders, was a multimedia agency offering a variety of creative services - Its name born from postgraduates who decided to launch their career as entrepreneurs.
A graduation cap seemed only fitting for this logo, as it also pays homage to the well-known Photoshop rectangular marquee tool, commonly used by designers.
The agency was founded to simplify the way people go about acquiring numerous creative services in a borough not yet known for “big agency” style work. As a result, I was able to conceptualize targeted hyper-local advertisements that called out the problem and made PostGrad the solution.