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All American Snow Removal Logo & Identity

Designed for an entrepreneur looking to pave (or plow) his way in the seasonal snow business, this logo represents an idea that is both practical and eye-catching. Tieing in the recognizable front end of a plow truck with the ever-so iconic American flag, All American makes sure customers know exactly what services they provide.

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Operating on the local level

Operating on the local level

All American Snow Removal (AASR) started with essential pieces - stationary & business cards, as well as beautifully embroidered promotional items that not only kept this business owner warm, but also acted as walking advertisements as he blanketed his target neighborhood with high impact flyers.

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Harnessing the power of social media

Harnessing the power of social media

Working with AASR, we planned to geo-target neighborhoods with branded posts to keep both potential and current customers engaged. Remaining relevant during the snowy season as well as before, during, and after snowstorms remained a big part of our social approach.

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Evolving our marketing efforts

Evolving our marketing efforts

As AASR grows, we hope to evolve our marketing efforts to include OOH advertising, expanding on our previous successful flyer graphics. This concept outdoor billboard dovetails beautifully with the surrounding snow-covered area, emphasizing the beauty of snow… until it has to be shoveled.

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