As Easterseals approached its 100th anniversary as a national organization, we wanted to create something that would leave a big impact on anyone that touched it. We started off the year with this bright, bold, and multifaceted document, printed on 16pt soft touch stock - emphasising the importance of this 10 decade long accomplishment.
Opening the year with the “We Celebrate” campaign, we chose to focus on both our most celebrated moments and the significance of the number 100. To do so, we die-cut the top with a large 100 that was then reflected on both sides. As each layer of the document unfolded, new information was revealed - one of which was a prompt for people to write down their personal commitment to making the next 100 years 100% inclusive for those living with disabilities and special needs.
As a way to illustrate the vast history of Easterseals, a timeline was positioned along the left edge of the document, exhibiting the most important achievements for Easterseals as a national organization, the New Jersey affiliate, as well as critical United States laws that helped propel disability rights movements.
This annual report was chosen as a winner for GD USA’s 2019 American Inhouse Design Awards in June of 2019 in the category of annual reports.